Unmatched industry expertise
Every industry has its own challenges and deserves tailored solutions. With deep expertise and specific industry insight, we support you on your journey through digital transformation.
Effective digitalisation, tailored to your industry
Every industry has its own dynamics, challenges and potential. In manufacturing, for example, there's the digitalisation of complex production processes. In retail, there’s the ongoing shift to ever more data-driven shopping experiences. Each sector, each company, requires its own approach.
As a comprehensive digitalisation partner, we support companies across industries in developing and implementing tailored strategies, from the initial vision all the way to successful execution.
Whether you’re a mid-sized business or large corporation, we listen, think alongside you, and take action – always with the goal of future-proofing your business and keeping you ahead of the competition.
Industry Expertise
Your Industry. Our Expertise.
Our experience helps us to better understand your challenges, which as a Salesforce agency we may have already solved elsewhere. In this way, we bring deep experience and digital expertise to your projects.
Manufacturing
The manufacturing industry is under constant pressure to innovate, integrate new technologies, and stay agile in changing markets. We merge proven Salesforce expertise with deep industry know-how to keep your business ahead of the digital curve.
Salesforce Manufacturing Cloud is the perfect starting point: you gain full visibility into accounts, forecasts and order processes – all streamlined in one platform. And from Salesforce Field Service to Agentforce Service Portals, our team has implemented a whole range of complementary Salesforce solutions for manufacturers to support all areas of their business.
Working together, we help you build a tailored, centralised system. So, whether you’re in sales, service, marketing or operations, every department can work smarter and faster.
Business Services
The business services sector is highly competitive – customers expect speed, flexibility and measurable quality. How can you quickly adapt to seasonal fluctuations? What are the best ways of measuring customer satisfaction? Answering these questions depends on gaining accurate and powerful customer insights.
Salesforce provides a 360-degree view of every client, empowering you to manage seasonal fluctuations and drive consistent growth. With data-driven insights, you can increase satisfaction, strengthen loyalty and uncover untapped opportunities.
By exploring the full Salesforce suite of products, we help you transform from service provider to customer-focused leader. A project with fluent:cx can help your organisation build a finely-tuned sales operation with automation and clearly defined processes.
Financial Services
Banking, insurance, wealth management. Whatever specialism you work in, trust, security and personalisation are all essential in financial services. Grappling with growing regulatory scrutiny and new market entrants, what counts for financial institutions is a clear strategy and robust system implementation.
Salesforce Financial Services Cloud provides a complete customer view that enables tailored advice and seamless experiences. With built-in compliance tools and secure data handling, you can meet rising expectations while protecting sensitive information.
But the benefits don’t stop there. Whether it’s using Marketing Cloud, Agentforce, Einstein Analytics, or custom systems for customer onboarding, we ensure your teams deliver the right service at the right time, building loyalty and driving innovation.
Media
The media industry thrives on engagement, relevance and speed. We provide the tools and knowledge to build relevant campaigns at pace. Salesforce Media Cloud has been specifically designed for the media industry’s needs. It simplifies subscription management, boosts ad revenue and streamlines digital commerce.
But that’s just the start of the Salesforce platform possibilities. With Marketing Cloud and Agentforce Service, for example, you can deliver personalised marketing campaigns and responsive customer support across every channel. Then, Salesforce Analytics and AI provide real-time insights into audience behaviour, helping you create meaningful connections that grow your business.
The options are abundant.
With fluent:cx, you’ll unlock a bespoke technology landscape that enables personalisation through and through.
Energy & Utilities
Energy and utilities companies face complex processes and high customer demands. By helping you understand the full range of Salesforce options available, we empower you to modernise operations, improve service and deliver sustainable value to your customers.
Salesforce Energy & Utilities Cloud offers industry-specific features, from end-to-end service workflows to ready-made integrations with MuleSoft. And with intuitive tools like OmniStudio, you can quickly design and automate processes without heavy development.
These can be joined by Einstein Analytics – AI-powered analytics for informed decision making – Marketing Cloud – personalised marketing across channels – and Revenue Cloud – automated the quoting and billing process – to build a service fit for today’s demands.
Travel, Transport & Hospitality
Today’s travellers expect seamless, personalised experiences at every step of their journey. Salesforce makes this possible with connected solutions: Agentforce Service for smarter guest support, Marketing Cloud for targeted recommendations, and Commerce Cloud for frictionless bookings and purchases.
With built-in AI, you can anticipate needs in real time and deliver memorable experiences that keep guests coming back. We help you turn every trip into lasting loyalty.
By engaging with us on a project, you can build a leading CRM platform that provides a complete, centralised view of your customers. This will drive a top-tier customer experience and empower your teams to connect with customers on an emotional level.
Healthcare & Life Sciences
Healthcare and life sciences demand agility, trust and patient-centric care. With our guidance, you can put patients at the centre while driving digital innovation in your organisations.
Salesforce Health Cloud offers a unified view of patients, personalised care plans, and secure communication tools that strengthen relationships. Providers can deliver more effective treatment while ensuring compliance with data protection standards.
Working together, we’ll help you develop a customised CRM solution. This could incorporate clouds such as Sales Cloud and Agentforce Service to automate processes and digitally store key data like medical records and customer data in one location.
With a 360-degree view of your patients, your teams can provide excellent service.
Service portfolio
This is how we help you gain a competitive edge
We connect people, data and processes with a clear goal in mind: to actively shape your digital future. To this end, we offer sound advice, customised solutions, and sustainable implementation.
If you want to change the status quo, you have to acknowledge it. Before implementation gets underway, we take a close look at your requirements and use them to create a solution approach tailored to your company as the basis for an agile project phase.
The range and complexity of available solutions is constantly expanding. Together, we guide you in identifying the right technological approach, selecting the Salesforce tools that best fit your goals, vision, and challenges, implementing them effectively, and continuously enhancing them over time.
We begin with a clear use case mapping, analyse your data structures, and prioritise the business areas with the greatest AI potential. We then develop scalable models and integrate them into your Salesforce processes. Governance, security, and explainability are considered from the outset. Through short prototype cycles, we deliver initial results in weeks rather than months.
We equip your teams for long-term success with Salesforce by providing tailored training for both users and administrators, ensuring maximum adoption and efficient use. Even the highest-quality technical implementation has limited value without the people behind it. That’s why we empower your team to make the most of your solutions through focused, practical training.
Success stories
Salesforce Success Cases
Our experience helps us to better understand your challenges – because we have often already implemented suitable solutions in a similar context. Combined with digital expertise, this creates a winning formula that delivers results.
Salesforce Agentforce Accelerators Partner of the Year 2025 (UKI)
fluent:cx was honoured with the prestigious Salesforce Agentforce Accelerators Partner Award 2025 for the UK & Ireland region, reco
Ready to drive the next wave of service and sales excellence, fluent:cx continues to set the standard in the Salesforce ecosystem.
FAQ
You have questions, we provide the answers
Every industry has its own challenges. But there are also common questions we receive about implementing a tailored Salesforce solution, regardless of the sector. So, we’ve answered some of the most frequently asked questions.
At fluent:cx, every project begins with a discovery phase where we take the time to understand your business goals, processes and customer experience needs. We then design a tailored Salesforce solution that aligns with your objectives and industry requirements. Implementation is carried out in close collaboration with your team ensuring seamless integration with your existing systems and workflows. Post go-live, we provide enablement, training and ongoing support to help you get the most out of your Salesforce investment.
Our work is centered around the Salesforce ecosystem, leveraging its full suite of cloud solutions to deliver measurable business outcomes. We are also a proud partner of WeConnect, which enables us to extend Salesforce capabilities with cutting edge integrations, automations and customer experience enhancements. Together, these technologies allow us to deliver flexible, scalable and future-proof solutions for your business.
Yes. We understand that every industry comes with its own set of regulatory, security and compliance challenges. Our team has experience implementing Salesforce in highly regulated environments, ensuring solutions meet GDPR, HIPAA, PCI-DSS and other industry specific requirements. We work with you to design processes and controls that keep your organisation compliant without sacrificing customer experience or operational efficiency.
Our focus areas include but are not limited to:
Field Service: Optimising workforce scheduling, mobile operations, and on-site service.
Service Cloud Voice & Agentforce: Delivering seamless, AI-enhanced customer support experiences across voice and digital channels.
Data Cloud: Unlocking the power of unified, real-time data to personalise and scale customer engagement.
Beyond these, we are equipped to support all Salesforce solutions. Backed by our parent company, Salesfive, we bring expertise across the entire Salesforce platform, including Sales Cloud, Marketing Cloud, Experience Cloud and more allowing us to deliver end-to-end digital transformation.
More exciting content for you
Service Cloud Voice: Smarter support, one conversation at a time
Partner with fluent:cx to implement AI-powered voice solutions and transform your contact centre operations.
Salesforce Agentforce: Productivity for every team, driven by AI
Transform service, sales and operations with Salesforce Agentforce. fluent:cx delivers AI-powered agents that streamline workflows, improve engagement and accelerate growth.
Salesforce Field Service: Smarter field work. Better customer outcomes.
Build a future-proof foundation for your Field Service operations with Salesforce. Our consulting ensures seamless migration, AI-powered scheduling, and measurable business outcomes for your field teams.